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In Usaquén, one of the liveliest and most welcoming neighbourhoods in the city. Cobblestone streets, colonial buildings, markets, gastronomy and design.

Zula will act as a hub, hosting the main activities of the programme such as panels and networking, as well as the START UP Village, CAMPUS masterclasses and the BIME CITY stages.

Parallel activities related to the audiovisual and music world will take place at the nearby Cinema Paradiso (5 minutes walking distance).