Born in Madrid, at the age of eight and due to his father’s work, he traveled to a coastal town in New York where he spent six years. There he would discover his passion: music. “I remember watching MTV for hours and discovering bands like Van Halen that made me interested in playing guitar”. Sociable and creative, he soon found his professional place as Marketing Director in companies such as Hard Rock Café, Warner, Clippers or Ticketmaster. Additionally, Joe has been musical supervisor for companies such as de Toyota, Singapore Airlines or China Airlines, and he has been speaker for more than 150 music fairs, universities or congresses. He is currently Live Nation’s Spain marketing director where he manages the artistic tours of bands such a The Cure, Depeche Mode, Guns n’ Roses, Elton John, Lenny Kravitz, Paul McCartney, Rihanna, Shakira, Korn or Ed Sheeran among others.