Dr. Sergio Ramos is CEO at Rule Eleven and Associate Lecturer at the Facultad Ciencias Económicas y Empresariales – UNED I am MSc in Telecommunication Engineer and PhD in Engineering by the Technical University of Madrid, and Master in Business Administration by the Stockholm School of Economics. I currently work as associate lecturer at UNED (Spanish University of Distance Learning) and CEO of Rule Eleven, a consulting firm with a specific focus on digital transformation and business strategy in the music industry. I have a quite interdisciplinary background coming from technology to work on the business innovation and management side in three main areas of activity: ICT and Information Society, Music Business and Intellectual Property Rights, and Innovation Management and Entrepreneurship.