Bime Pro Bogotá 2022, temáticas Campus

Music industry's advanced training programme

BIME CAMPUS is the cycle of intensive theoretical and practical training given over three days by great professionals in the sector aimed at anyone who wants to deepen their knowledge of the music industry and create connections with other entrepreneurs and professionals on both sides of the Atlantic.

BIME CAMPUS is organized in collaboration with Lanbide and the Basque Government’s Employment Department.



Guide students throughout a complex, dynamic and innovative industry that is constantly reinventing and therefore, it’s full of possibilities.

Create an environment to help youngster to start writing a future in music.

Offer a theoretical & practical knowledge basis to start a professional career in the music sector and to consolidate a previous trajectory with the best international experts.

Establish alternative routes in the music industry that facilitate and multiply artistic and professional flows between Latin America and Europe.



09:30-10:30 | Creative Capital in the Music Industry: Creativity is a Capability

In this masterclass we will address different topics from a transversal point of view across different spaces or areas of the music industry. Trends, initiatives, anecdotes, data, content and methodologies that make Creative Capital and its impact visible. In addition, we will have the presence of Francisco Mendez from La Sordera. A case of real success pre, during and post pandemic of a company that through its creative capital managed in a short time and with many changes of environments to succeed in multi-markets.

With Otto Ballaben  – Creativa Capital, Creative Director

10:40 - 11:40 a.m. - 11:40 a.m. | Music Artist Contracts

Through contracts, the music industry works and exploits intangible assets of musical artists: their image, their work, their time, their works, their interpretations, musical performances, etc. This masterclass aims to explain in a didactic way the main types of contracts that an artist faces, their main clauses and some recommendations and tips for a better understanding and negotiation.l

With Yecid Rios  – Zapata & Rios Abogados Asociados, Partner

11:50 - 12:50 | Independence as an identity and link between LATAM markets

La perspectiva desde una compañía independiente sobre las formas de intercambio y colaboración entre los mercados que conforman América Latina. Una forma de aprovechar las ventajas de la opción digital como formato de consumo. La perdida del miedo para afrontar proyectos de crecimiento en otros países.

With Carlos Galan – Subterfuge Records, CEO

14:20 - 15:20 | Shut up about the metaverse!

The Metaverse has caused a spectacular media frenzy, sparked by You-Know-Who’s announcement to become a Metaverse company. Suddenly, “experts” are coming out of the woodwork, brands and agencies are rushing to get their corner of the Metaverse, and headlines are screaming about who will “own” the Metaverse.

Wiht Amy Peck – Endeavor XR, CEO

15:30 - 16:30 | Short Formats, Deep Sounds

From the experience of BOGOSHORTS, we will see the impact of music in the development of the audiovisual spectrum, based on video clips and other processes where the strength of a musical concept is the main protagonist of short audiovisual works.

With Jaime E.Manrique– Bogoshorts, Director y Fundador


09:30 - 10:30 | How sustainability is changing the way we do business

Never before has the task of finding a new way to find solutions to society’s most pressing problems been as urgent as it is today. Today, we live in a world facing the challenges of climate change, extreme poverty reduction; a polarized world mired in armed conflict, with massive displacement of refugees and which, after the second year of the covid-19 pandemic, will leave the planet with even deeper socio-economic gaps than those that already existed. Today, we must think differently and understand that our actions every day have an impact on the planet. We will talk about how today, thousands of companies around the world are adopting purpose in their DNA to become agents of change.

With María López – Detonante, Co-founder and Executive Director

10:40 - 11:40 | ABCs of TikTok: A Masterclass with the head of the platform for the region

The exhibition takes a look at what the platform is and how music is vital to the expression of the videos that people create. Additionally, we take a look at how artists can inspire creativity to generate a connection with their followers and finally we look at success stories of artists on the app. With this PPT we answer questions such as: What are ways to promote music on the app, how can an artist help to generate virality with their music, how to increase music consumption on video and audio platforms, how to increase music consumption on video and audio platforms, how to promote music on the app, how to promote music on the app, how to promote music on the app and how to promote music on the app.

With Gabo Llano – TIKTOK – Senior Market and Partner Development-LATAM and Luis Gabriel Castillo – ALTAFONTE – LATAM Centro President

11:50 - 12:50 | From traditional to digital, media in a platform-driven marketplace

How to adapt from a media to the new consumption formats of young people today. Music coverage in a world where the new referents that dictate cultural consumption are the content creators. New roles of the media in relation to culture, in a market where radio and TV used to sell tickets, but today digital platforms do it.

With Julio Leiva – Filo News, Director

14:20 - 15:20 | NFTS: Redefining culture of value in art and music

Trends, perspectives and challenges in the changing industry. Existing cases and possible future scenarios.

Wiht Mónica reyes – Love My Robot, Creative Sound Designer editor


13:45-14:45 | It takes two to dance: the independent artist and his distributor.

14:55 - 15:55 | What is A&R?

Much more than the search for new talents, the activity of an A&R encompasses different aspects within the broad field of action of phonogram and videogram production and artists’ career development. From a practical point of view, we venture to outline a cartography of what the activity of an A&R in a record label entails.

With Eugenia Blanc – Warner Music Argentina, A&R