Music industry's advanced training programme

BIME PRO Campus is the intensive course for students and alumni, aimed at audiences that have in common concerns around the cultural and creative industries, specially the music sector as a whole: booking, management, production, publishing, legal, marketing, new technologies…

Unique experience

An incomparable atmosphere at BIME Pro, where music business professionals from all over Europe and Latin America gather for three days

Practical training

Find out everything about the set up and production of an indoor festival like BIME LIVE & discover the fabrication process of a vinyl.

Learn with the best ones

Renowned international and national professionals within music and creative industries will be ready to share knowledge and experiences.



9:00 | Campus Reception

With Ibone Iza, BIME PRO Campus coordinator

9:30 – 10:30 | Campus Presentation. What are we doing here?

When starting a professional career, the first steps are never the easiest to take—and the music industry is no exception to the rule.  Receiving training and expanding your contact network are part of the basic advice usually given.  Over the next 40 minutes we will try to cover how professional events such as BIME PRO can help in this process and how to get the most out of them.

With Christophe Cassan – BIME PRO Angel

10:45 – 13:30 | Production of an indoor festival. BIME LIVE

Infrastructure, technical and artistic production, booking, access control, security, and a behind-the-scenes look at the BIME LIVE festival setup process.

With Clara Lobo y Rubén Jauregui, del departamento de producción de Last Tour

15:00 – 16:30 | How to land an idea

We’ll deal with the ideation process from inception all the way to materialization in the briefing:  how to prepare so as to capture our essence and how to follow an idea through, how we shouldn’t be closed to the creativity of others to enrich the original idea, how to move into the production phase once we’ve settled on an idea, and finally how to execute it.

We’ll cover different points to keep in mind, such as differentiation, the impact we want our proposals to have, and how to let people know about what we do, looking at what works and what doesn’t work from different impact and performance angles.

With Borja Dopico – Last Tour, Planning Director

16:30 – 17:30 | Microinfluencers, musical trends and attendance routes: the era of Smart Festivals

Digitization has brought with it the ability to design and carry out actions never before possible in many industries.  Locating opinion leaders on social media through actual influence exercised (micro-influencers), collecting listening data for song streams and detecting patterns and trends through scraping techniques on sites like Spotify and NextBigSound, or predicting the routes festivalgoers will take at a festival have all ceased to be just concepts in a PowerPoint.  In this session we’ll take a look at these three practical applications as they apply to music’s chain of value and decision making when organizing a music festival.  

With Alex Rayón – Universidad de Deusto, Deusto Big Data Director

17:30 – 18:30 | The strength of brands as media and prescribers

Traditional advertising is going through its worst moment. It’s increasingly difficult to reach audiences through press agencies. With the emergence of new advertising models such as branded content, brands such as Red Bull, Tuenti, Jägermeister, and Airbnb, among others, have begun using communication tools proper of journalistic media to draw audiences. Is this what readers are looking for? Is the fact that brands are becoming the new prescribers a good thing?

With Eva F. Cortés – Music Comms Consultant & PR


10:00 – 11:00 | Dalmata Marketing “The power of creativity”

Examples of music marketing campaigns, myths and truths, success stories and disasters.

With Joe Perez-Orive – Live Nation, Head of Marketing

11:20 – 12:20 | Big Data and Privacy: data protection in the music industry

Technology can be a great ally of the music sector in providing solutions to very complex problems (collective rights management, resale, piracy, promotion, label profitability, etc.).  But all this can imply a significant invasion of consumers’ privacy.  The GDPR and European states have established important legal obligations, restrictions, and sanctions in the area of data protection.  We’ll discuss the difficult balance between the use of the latest technologies by artists and music companies and  the rights and privacy of consumers. 

With Manuel Ángel Lopez Perez – Sympathy for the Lawyer, Founder partner


12:20 - 13:30 | Journalism [and not journalism] in 2019: the boom of musical television

Whereas a few years back the press was lamenting the disappearance of music programs from TV, now in 2019 we could say the opposite, although the word “television” now also applies to other screens (even those essentially radiophonic ).  Thanks to YouTube and Instagram Stories we’re experiencing an explosion of music-related audiovisual content, although not always journalistic.  From TVE [Spain’s state television broadcaster], to an artist’s Instagram profile, to Movistar, current journalism models are screen-centered. This was predicted years ago, but has been slow in coming.  And let’s not forget about online articles on actual websites.

With Alicia Álvarez – RPS/El Bloque, Content manager/Co-founder

15:00 – 16:45 | Transgressive crea-ctivity in the music sector

Innovative, creative, and free concepts that connect happiness with entertainment.

With Ramiro McTersse – Stepfamily, CEO

17:00 – 18:30 | A conversation with…

Moderated by Alicia Álvarez  – RPS/El Bloque, Content manager/Co-founder


10:00 – 11:00 | The wonderful world of booking

How to manage the booking of a festival like the Bilbao BBK Live:  band selection process, negotiation, and frustrations of materializing a lineup.

With Fernando Yañez, Last Tour Booking Agent

11:00 – 12:00 | From the bottom and as far as they let us

Professional project development:  management, independence, and the realities of a small office.

With Marcos García – Ayuken Management, Founder/Director

12:15 – 13:15 | The challenge of majors: a new generation of artists

Speed, self-release, independence:  a new generation of artists with a different and disruptive vision of the music biz is posing new challenges to the major labels.  What are those new challenges?  What value proposition can a major bring to this new generation of artists? Are the majors the goal for emerging artists?  Is it possible for both “visions” to converge and that a new order be established in Spain’s music industry?

With Domingo Olivo, Marketing Director y Julio Morote, Brand Manager de SONY Music Entertainment España.

13:15 – 14:15 | Production and management in live music, or how to face a continuous mini-festival

We’ll also cover different concert programming models, the challenges faced by promoters, agents involved (audience, bookers, managers, artists, ticket agencies, associations, rights managers, etc.), budgeting all the way to invoicing, and the importance of production (prior and local) as the thing that brings it all together.

With Mar Rojo – Sala El Sol, Producer

14:30 – 15:00 | Farewell. Diploma Delivery and BIME LIVE access.

Are you a student? Get a 50% discount for BIME PRO + BIME LIVE

Mandatory requirements:

  • Be a current student or a former student in the last two years (2017 and 2018) accrediting you through one of these options:
    • Photocopy of bachelor/master/postgraduate enrolment in progress (courses 2017/2018 and 2018/2019), to be presented at the event.
    •  A valid student card, to be presented at the event.
  • Attendance at BIME PRO Campus is 80% compulsory in order to aim for the diploma and access to BIME LIVE.
  • The BIME PRO Campus and BIME PRO Campus+ LIVE 50% tickets will NOT be valid if the required documentation is not presented.


Now you are able to join our BIME PRO ambassador program. Bring your friends, receive points for every sale you make and redeem them for prizes -the more points you have, the more rewards you get! Prizes include general admission, official merchandising, VIP tickets, backstage passes and much more! Soon more information on how to register.



BIME PRO Campus+

The free Campus+ programme is aimed at 32 youngsters between the ages of 18 and 32 with a special interest in the music sector and in the cultural and creative industries, with the ambition to work or undertake in these sectors. With a welcome party and all their needs covered for a week, they will have the opportunity to attend two extra days of advanced training.

The call for BIME PRO Campus+ 2019 is now closed. Those selected will be informed privately from 4 July.

With the support of:


UIC Barcelona