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Bime Pro 2018

BIME Pro Fests

The congress of Spanish music festivals: the only meeting point for Spanish music promoters, where they can share ideas, spread knowledge, and expand their contacts network.

BIME Pro Fests became the epicenter of the music promoters of Spain on the 24th-25th of October at Bilbao Exhibition Centre once again. This year’s program revolved around music tourism: a phenomenon that fills the streets of cities with life , not only contributing to the municipal coffers, but also helping to generate a creative atmosphere and a cultural surplus value.

250 festivals

joined the meeting

Music tourism, the axis of this year

Music tourism is kind of a new phenomenon that’s straightly related to the development of festivals in the past few years, which affects cities due to its straight social and economic impact.

The V edition of BIME Pro Fests focused on analyzing the strategies being followed by countries like Spain, the United Kingdom or Colombia in order to place live music as one of the key arguments for their touristic image, as well as the influence of festivals when choosing a touristic destination.

Five keys to understand it

An opportunity

for the global touristic development

Countries betting

on music tourism

The experience

of cities

Creating a touristic product

around music festivals

Vision of tourism

from the music industry’s perspective

PROGRAM

Wednesday 24th

Music Tourism. On the Road Again

.

 

Con:
Iñaki Gaztelumendi – Presidente Spain LiveMusic
Katja Hermes – Director Music Cities at Sound Diplomacy
Juan Daniel Nuñez – Director Smart Travel News

Cities' experience

.

 

Con:

José Nácher – Universidad de Valencia
Juan Mari Aburto – Alcalde de Bilbao
Joan Torrella – Director General en Turisme de Barcelona
Miguel Sanz – Director de Turismo en Madrid Destino

¿Cómo crear un festival más verde? (A Greener Festival)

Hosted by A Greener Festival (AGF), in this session speakers from 3 different Festivals across 3 different countries present their latest actions and innovations towards sustainability. AGF assess, advise and awards festivals and events all over Europe, and here are we find some of the best actions they’ve witnessed this summer that deserve to be shared.

Mobility solutions to improve the user experience at the events.

The user experience generated at an event is growing its importance, not only for the overall rating of the festival but also as a recomedation and repetition factor for the festival itself. The music and what takes place within the festival is as important as what is developing before and after the event. This creates the urge of generating a positive end-to-end experience for the attendees including the logistics. We will talk with promotors and organizers about the new trends.

Jesús Castells -Wondo – COO

Jose Gallardo – Festival Tomavistas – Co-Director

Marisa Marquez – Live Nation Spain – Marketing Director

Alfonso Lopez – Sideral Music – Director

A conversation with...

Countries that believe in music tourism

.

Thursday 25th

Vision from the industry. What's music tourism?

.

How to attract new clients to your festival or concert? The value of prescription, and 'network effects' (by FEVER)

With:

Ignacio Bachiller – CEO – FEVER

Christopher Gorrie – Business Development Night – FEVER

Creating a touristic product of music festivals

.

A conversation with...

Albert Salmerón (President APM) and Francesc Colomer (Agencia Valenciana de Turismo).

Speakers

Ana Larrañaga

Director

FITUR

Francesc Colomer

Tourism Autonomic Secretary

COMUNITAT VALENCIANA

Santiago Camps

Founder & CEO

MABRIAN

Juan María Aburto

Major

BILBAO

Albert Salmeron

President

APM

Marisa Marquez

Marketing Director

Live Nation Spain

Katja Hermes

Music Cities Director

Sound Diplomacy

Amets Rodríguez

Director

Mundaka Festival

Miguel Sanz

Tourism Director

MADRID DESTINO

Alfonso Lopez

Director

Sideral Music

Alfredo Luengo

Creative Director

SPAIN LIVE MUSIC

Juan Daniel Núñez

Director

SMART TRAVEL NEWS

Jose Gallardo

Co-Director

Festival Tomavistas

Joan Torrella

General Director

TURISME DE BARCELONA

Iñaki Gaztelumendi

President and founder

SPAIN LIVE MUSIC

Claire O´Neill

Co Founder

A Greener Festival

Héctor Loriente Cefiner

Emprendedor en eficiencia energética

Primavera Sound

Nika Brunet

Project & Event manager

ArtFest d.o.o. & MH Music Holiday GmbH

Alfredo Vasconcelos

Management

BOOM Festival

Jesús Castells

COO

Wondo

Past editions

The main topic of the congress changes year-to-year, seeking to fit in the specific needs of the market in each moment.

2014
Funding

2015
Festival as a brand

2016
Fan engagement

2017
Booking artists

Organised with:

Collaborateing: