- United Kingdom
- Head of Consumer Insight
Sundus Ali is Head of Consumer insight at IFPI, the organisation that represents the interests of the recording industry worldwide. Under this role, Sundus manages consumer research that examines market trends, consumer behaviour and future trends driving the recording industry.
Sundus analyses and develops insights upon music consumption patterns across a range of countries, and communicates insights to IFPI departments, national groups around the world and member record companies. Sundus previously worked for Ipsos MORI where she managed the delivery of large scale domestic and international research projects.